Target your local market!
While it is almost essential to have a website for your business marketing, just having a website is not enough. How will your potential customers find your website? And how can you qualify the visitors to your site? Local internet marketing is the key.
Gannet Marketing is here to help you market your business locally on the worldwide web. We are based in Auckland, New Zealand, but by the very nature of the internet we can help any business find customers anywhere.
The future is here – before going shopping, buying a kitchen appliance, going to a restaurant or hiring a plumber, a large and growing percentage of people research online to find the best and most convenient solution to their query or problem.
If someone needs to find the services or products that your business offers, they will use a search engine such as Google. Of course you want them to find your business – and for them to find you, they need to easily find your website.
I established Gannet Marketing to assist small businesses with their websites and their online marketing. If you want more business from your website, you’ve found the right people to help you!
Local Search Engine Optimisation and Maps
To gain customers and leads from your website, they must find it. I and my team optimises your website for the most important search phrases (keywords) that your potential customers are searching with. This way you are positioning your website to attract qualified visitors.
Approximately 40% of internet searches include reference to a location, so you should not be shy about mentioning your location, address, outlets, etc. What is good for customers is also good for the search engines – Google can therefore see where you are and give your website to your potential customers when they search for your product, service and location.
Map search is a rapidly growing trend. Search engines such as Google display businesses in a map in their local search results.
Maps optimisation is an important component of my local SEO services. A listing in Google Maps gives your business greater credibility and accessibility.
The processes that Google uses to choose which business is listed in their maps is different to how they decide on normal search results. We know how to apply the specific details that make Google notice your business so that you can attract more traffic and more customers. Contact me now to promote your business locally and effectively.
The use and importance of social media to promote business is understood by many people, but it is usually under-utilized. Facebook needs no introduction. For promoting your business it is unlike any other media you have ever used, and it may be that your competition is using it. What you need to do is use it more effectively than your business competitors.
Facebook is so big that it’s bigger than most countries. It’s a community that promotes ideas by word of mouth. If you are able to get people talking about your business, then their friends will hear about it. And more people are now accessing Facebook than the previous front-runner, Google.
Half a billion Facebook users spend an average of 6 hours per month. Each person has an average of about 200 Facebook friends. You can choose to ignore Facebook at your peril.
Become a face on Facebook. I and my team will set up or revamp your Facebook page, integrating it with your website and your brand. We will create branded interactive campaigns that, with the unique features of social media, will spread virally.
Engage your fans and they will attract even more fans. An important point about Facebook is that we can pinpoint specific demographics, so your business will be targeted to specific people in specific places with specific interests.
Contact me now to find out how we can create a marketing campaign to bring your business to the largest community on the internet through our local internet marketing strategies.