Gannet Marketing Website Planner What industry is your business in? Describe the nature of your business. How many employees do you have? What makes your business special? Write your comments here. Who is your targeted audience? Are your customers primarily local, national or international? Imagine and describe your ideal customer. e.g.: age, gender, education, location, occupation, priorities, hobbies... What is the main purpose of your new website? Do you want to generate new leads and sales; to communicate with existing customers for repeat business; or both? What information do you most need to communicate? What call to action do you want to make to your customers? e.g. call now, sign up, select products. Who are your competitors? What does the market look like? What services or products do you compete on? Is there a website that you like (or dislike) of one of your competitors or from your industry? What is the URL (internet address)? Do you have a website for this or any other business? What is the URL? What is your preferred domain name (if available)? e.g. www.mybusiness.co.nz or .com, etc. Have you set a budget for your website development and online marketing? Have you set a timeframe for your website development? How would you best summarise your design expectations? Clean, simple and effective design? Or impressive graphics and layout? Do you have any special design, colours or branding requirements? Do you have a logo that you wish to use on your site? Or do you prefer that we create one for your business? Ask us for more details. Do you have photos or graphics that you would like for your website? If not, an excellent resource for industry-relevant images is http://www.bigstockphoto.com On average, how many images would you like to use on each page? Note that too many images can slow down the page downloads. Do you have written content that may be used for your website, or do you intend to write it? For example, you may use content from brochures or advertising copy. Describe what this includes. Do you require help with writing content? We provide a professional writing service, or alternatively we can assist you with information about how to create search engine-friendly content. How many pages do you want your website to have? e.g. Home, About Us, Services, etc. If you know the menu items and navigation plan you would like for your website, please describe them. (e.g. The "parent page" is Fruit, and "child pages" are Apples, Oranges, etc.) How many email addresses will be required on your website? What contact names do you want? For example many websites have just one contact address such as info@mybusiness.com. Do you require any online forms (other than the Contact Us form) on your website? Online forms will incur additional charges. Specify any additional functions that you require such as: - Shopping cart - Photo gallery - Blog - Wiki - User login facility - Advertising banners Additional charges will apply for additional functionality. If you are selling products online, approximately how many products will be for sale via a shopping cart? If you have a photo gallery, approximately how many images will you have? Will your website require the facility for credit card transactions? You should research this before deciding on this option. There are additional setup costs, plus ongoing fees and transaction charges. We recommend that you discuss this with your bank. Will your website require Search Engine Optimisation (SEO)? SEO helps in achieving higher rankings in the search engines (e.g. Google) and facilitates highly targeted traffic to your website. This will incur an additional cost. Do you intend to set a budget for SEO services? Many effective strategies require a monthly budget. Please list about a dozen keyword phrases that describe your business, and that you believe people would type into Google to find your products/services. Imagine that you are searching for your business. What words would you type into Google? Name the top 2 or 3 products/services that you wish your website to promote. What web browser (e.g. Explorer, Firefox) and version do you use? Will you need your website to be easily readable by Smart Phones and other mobile devices? This may incur an additional cost. Name Address Email Contact Number Skype ID Check box to confirm that you have read the Terms and Conditions. Otherwise, please read our Terms and Conditions first before you proceed.
